Only 25.6% source overlap between minimal and high reasoning across 100 prompts and 20 buyer journeys, according to Semrush and Kevin Indig.source

Google’s Channel Diagnostics for PMax, helps advertisers identify missing or disapproved assets that could limit performance.source

Google will continue to support the open-source AMPhtml format, the company told me.source

A longtime search leader’s final industry conversation explores AI, content structure and the evolving craft behind ranking well.source

Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presentedsource

GraphRAG explains why AI is shifting from isolated text to connected knowledge, and what that means for AI search optimization.source

TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.source

You can now quickly add a line to the chart to show previous time period comparison.source

Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.source

Canel worked at Microsoft for about 30 years and was responsible for indexing, Bing Webmaster Tools, IndexNow and the foundation of Bing Search.source