Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.source

Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.source

Paid search looked valuable in the channel report. A 13-week test revealed how much of that value the business actually needed to buy.source

New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.source

This is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English.source

Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.source

Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accountssource

Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.source

Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.source

Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.source