This is the second Google core update of 2026 and follows the March 2026 core update.source

The campaigns introducing customers to your brand may be getting the least credit for revenue. Here’s how to recover lost conversion signals.source

AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data.source

Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, and AI answers.source

Reddit’s role in AI search is often oversimplified. Here’s how AI training, licensed access, and retrieval systems influence what AI cites.source

Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.source

The cross-channel ad ops problem is real and mostly ignored. Here’s what it’s costing performance marketers — and what’s actually changing.source

Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.source

Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator.source

Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.source