Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.source

Analysis of SaaS brands reveals what actually works on Reddit and how AI search is reshaping visibility, discovery, and trust.source

AI may not see your brand the way you think it does, according to Scott Stouffer, co-founder and CTO at Market Brew. Brands still publish content, optimize pages, build authority, and follow SEO best practices. But that may not be enough anymore. Search has moved away from a simple...

Think about the last time you binged those true crime documentaries. The next time you opened your streaming app, the homepage likely shifted. Investigative series rose to the top. Maybe a notification alerted you when a new series dropped. Promotional emails highlighted only what...

Google says AI isn’t killing Search — it’s changing how people use it and making them search more often. AI Overviews help filter out low-value clicks while driving more total searches, Google’s VP of Search Liz Reid said in a new Bloomberg podcast interview. On AI killing clicks....

For 20 years, Google Ads management has followed the same basic model: you log in, review performance, make changes, and hope they work before the next check-in.  Agencies, freelancers, and in-house teams all work this way, even as the tools have changed. Spreadsheets gave way to...

An ecommerce company hires your PPC agency to explore paid search. A solid plan follows, and after approval, the campaigns go live. Soon, you’re seeing stellar results: high conversion volumes and a healthy ROAS. On the surface, the strategy is a resounding success. But look...

At $50+ CPCs, Reddit beats every vendor organically 67.3% of the time across 8,566 keywords.  The study from Ross Simmonds and his team focused on B2B SaaS, but the underlying dynamics don’t stop there. The higher the advertising competition on a term, the more likely a Reddit thread...

Google is narrowing the scope of its Performance Planner tool, signaling a shift toward conversion-focused campaign types and away from impression-based planning. What’s happening. As of last month Performance Planner no longer supports planning for Display and Video campaigns, and...

AI bot activity surged 300% in 2025, with media and publishing among the most targeted sectors, according to a new Akamai report. Why we care. AI bots are reshaping how content is discovered and consumed, shifting users from search clicks to instant answers in chat interfaces....