The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point. Two account managers on my team, each handling different clients in different industries, came to me with the same uneasy admission.  They were leaning...

Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude?  LLM optimization is taking shape as a new discipline focused on how brands surface in AI-generated results and...

In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?