ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.source

AI, Google, Reddit, YouTube, and brand sites help resolve different kinds of uncertainty. Here’s what that means for your search strategy.source

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel adssource

Google is introducing new qualification criteria based on trust signals, verification and account history.source

Microsoft’s now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving policy issues.source

YouTube is overlaying static image ads during landscape mobile videos, potentially giving advertisers a new placement.source

Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.source

See how three AI models responded as business context became progressively richer for the same strategic challenge.source

SEO, PR, analyst relations, and publishers are solving the same AI measurement problem from different angles. Here’s what they agree on.source

Customers don’t search in the controlled environment your SEO tools measure. That gap changes how you should interpret rankings.source