Your content may already be surfacing for searches you never planned for. Here’s how to identify those opportunities and act on them.source

A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn’t write them.source

A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.source

This update should only take a few days to roll out.source

Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.source

AI-influenced visitors viewed 12 pages and spent 11.8 minutes on site, compared with 6.5 pages and 5.6 minutes for others, SimilarWeb found.source

OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.source

Fear-based AI positioning grabs attention, but it can undermine trust. Here’s why augmentation is a stronger long-term marketing strategy.source

Search often captures demand that starts elsewhere. Use these measurement techniques to identify what’s driving it.source

Fake entities appeared in 38% to 51% of reports when agents retrieved a manipulated page, rising to 62% with multiple pages.source