Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.source

Google’s updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.source

Microsoft releases a search service just for AI-agents, because agents search differently from humans.source

Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.source

More budget doesn’t always create more revenue. Identify when scaling paid search will drive incremental value versus higher costs.source

The the second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.source

The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.source

Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.source

Google is helping advertisers unify measurement workflows and boost audience match rates across Google’s advertising ecosystem.source

The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.source