More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.source

Brad Geddes reflects on the evolution of search marketing and why human creativity will remain essential in an AI-driven future.source

Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.source

From the super early days of Google through using AI today for SEO – we covered a lot in this interview.source

Google’s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.source

TikTok Shop creators understand the psychology that drives action. Here’s how to apply the same persuasion principles to written content.source

Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.source

Citations only show the outcome. The real advantage comes from building a brand AI systems consistently retrieve, recognize, and recommend.source

The easiest way to survive AI search may be the least exciting SEO advice ever: build a real brand.source

The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.source