Google announced Gemini 3.5 Flash today and immediately it is now powering Google Search as the new default for AI Mode.source

This new search box aims to gives searchers easier access to AI search capabilities, with longer prompts and more AI options.source

Traditional SEO metrics break in AI environments. Here’s a new model for tracking visibility across search, assistants, and agents.source

An analysis of 200 GPT-5.2 responses found high reasoning cites more sources, runs deeper research, and rewards early-funnel visibility.source

Connect GSC data to Claude Code, generate custom visualizations, and create flexible reporting workflows for stakeholder meetings.source

As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.source

A review of 25,000 URLs yielded insights about the type of content most cited by ChatGPT and other popular large language models.source

Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.source

AI visibility dashboards can’t answer the ROI question on their own. Here’s how to build a more credible GEO measurement model.source

Frederick Vallaeys reflects on how PPC evolved from scrappy arbitrage to AI-driven automation—and what marketers risk missing next.source