AI can scale SEO and GEO audits, but only if your system has the right data, methodology, and human oversight.source

Technical SEO projects gain traction faster when you communicate their value in terms executives and developers understand.source

AI hype has created unrealistic expectations around automation, making meaningful productivity gains feel like failure.source

Adapting to customer journeys that increasingly resemble competing AI systems interpreting trust, risk, intent, and identity in real time.source

Dean Kadi shared a real-world PPC story about the consequences of ignoring performance data and overriding a winning ad strategy.source

This new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content, AI agents and much more.source

Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.source

A six-month test across 47 articles revealed which visual assets improved SEO performance and which ones failed to move the needle.source

The Citation dashboard shows how your content is referenced in AI-generated answers across supported AI experiences.source

Analysis of 63,000+ merchants reveals what separates brands winning traffic from product packs versus those just showing up.source