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September 2025
Worldwide
as of September 14, 2025
371 respondents
among SEO professionals
The source does not specify the survey type or period. The survey period shown is the release date.
Multiple answers were possible.
During a global survey among search engine optimization (SEO) professionals published in 2025, approximately **** percent included human-authored content with artificial intelligence (AI) support among the areas they planned to invest in or innovate over the following 12 months. Experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) reinforcement ranked second, cited by nearly **** of respondents, while about ********* mentioned conversion-focused SEO.
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