AI Search
| Source: Optimove Optimove
Barcelona, Jan. 20, 2026 (GLOBE NEWSWIRE) — Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, announces the launch of its newest AI agent: AI Content Decisioning. The agent generates, tests, and optimizes CRM Marketing messages in real time, eliminating the traditional dependency on experts in creative, analytics, or performance insights.
In the GenAI era, generating personalized content is easier than ever. But with infinite permutations now possible, a new challenge has emerged: how to manage, test, and optimize content without spiraling into content chaos that’s overwhelming many marketing teams today. Effectively, the personalization challenge in marketing messaging has shifted from content creation to content decisioning, which is the process of automatically choosing the best piece of content for a specific customer, in a specific moment, on a specific channel.
Optimove’s AI Content Decisioning is built to solve this new content chaos challenge. It acts as a decisioning layer that continuously determines the most effective content permutation for every customer, balancing performance optimization with brand integrity, at scale.
“Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content without the proper systems to manage, test, or optimize it across channels, or content chaos,” said Shai Frank, SVP of Product and GM Americas at Optimove.
“AI Content Decisioning is the latest agent in our expansive AI decisioning offering that has powered CRM Marketing personalization for over 12 years. Its ability to create, test, and optimize marketing messages in real time has quickly become a difference maker for operators worldwide. This new release underscores our commitment to bringing groundbreaking AI agents to iGaming marketing, and we are excited for what is to come,” he concluded.
AI Content Decisioning is an integral piece of Optimove’s OptiGenie AI Decisioning Suite which leverages unified customer data to inform:
Its release comes on the heels of Optimove being ranked #1 by Gartner for Foundational AI & Analytics and Prescriptive Intelligence in the recent 2025 Magic Quadrant for Multichannel Marketing Hubs.
Optimove is showcasing AI Content Decisioning at ICE, stand #4C30. Not attending ICE? Visit www.optimove.com to request a demo.
About Optimove
Optimove is the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.
For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real-time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership.
By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. Its Positionless Marketing Platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.
Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to streamline workflows from Insight to Creation and through Optimization. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.
Barcelona, Jan. 19, 2026 (GLOBE NEWSWIRE) — As iGaming and sports betting operators face mounting pressure to reduce reliance on costly bonusing while driving sustained player engagement, Optimove,…
New York, Jan. 08, 2026 (GLOBE NEWSWIRE) — Optimove, the creator of Positionless Marketing, today announced the launch of its AI Marketing Tools Hub, a comprehensive resource designed to help…
