AI Search
(HTV) – AI is increasingly assisting in many stages of the content creation process, from searching, writing, editing to designing and producing videos. However, behind every product, human choice, creative thinking, and responsibility are still needed.
AI is gradually becoming an integral part of the digital content production process. Previously time-consuming tasks such as information searching, summarizing, editing text, or handling technical operations can be shortened with the help of AI tools.
In her studies, Truong Dinh Gia Han, a student in the Tourism Faculty at the University of Social Sciences and Humanities, Vietnam National University Ho Chi Minh City, uses AI to analyze and summarize content from lectures. After each class, Gia Han records the content and then uses AI to systematize the knowledge.
During the editing process, AI can also help with spell checking, suggest phrasing, or quickly analyze large amounts of information. However, this tool primarily assists in the initial processing stages; determining the topic, message, and approach still requires the content creator to make the final decision.
Nguyen Hong Thao Nguyen, a Digital Marketing student atFPT University, frequently uses AI to help find and filter information for social media content creation. With 10 articles to process daily, AI helps Thao Nguyen quickly grasp the main points and select relevant information.
AI supports the creative process, but thinking and direction still belong to humans.
One of the most obvious advantages of AI is its ability to quickly process large amounts of information, which is particularly useful in research, synthesis, and idea generation.
AI helps content creators shorten the time spent searching for and processing information (Illustrative image).
Dam Canh Duc, a Digital Marketing student at FPT University, uses AI in various tasks such as scriptwriting, digital content creation, and video editing. In particular, in the survey phase, AI helps Canh Duc quickly search for multiple information sources and select relevant content.
Based on the information compiled by AI , content creators further evaluate and select the appropriate implementation direction . This step also helps transform the initial data into purposeful content.
In terms of design, AI can generate images and offer various options for testing. The designer, however, remains the one who chooses the appropriate concept, layout, and visual direction.
In video editing, AI assists in creating effects, transitions, and subtitles. However, the storytelling, pacing, and emotion of the video are still shaped by the content creator.
The increasingly rapid development of AI requires users to know how to control the tool rather than become dependent on it.
Thao Nguyen argues that users should avoid becoming overly reliant on AI and should consciously check and adjust results instead of simply copying them.
AI can help make the content creation process faster and more efficient, but it cannot completely replace the thinking of content creators. The value of AI lies in its ability to assist humans in handling tasks, expanding ideas, and saving time.
When used correctly, AI does not diminish the role of humans; on the contrary, it helps humans focus resources on key areas such as thinking, creativity, verification, and decision-making.
Source: https://htv.vn/sang-tao-noi-dung-thoi-ai-nhanh-hon-nhung-khong-de-hon-222261007154541754.htm
DEPARTMENT OF GRASSROOT INFORMATION AND FOREIGN INFORMATION
MINISTRY OF CULTURE, SPORTS AND TOURISM
Responsible for content
Mr. Pham Anh Tuan
Head office
