This update should only take a few days to roll out.source

Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.source

AI-influenced visitors viewed 12 pages and spent 11.8 minutes on site, compared with 6.5 pages and 5.6 minutes for others, SimilarWeb found.source

OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.source

Fear-based AI positioning grabs attention, but it can undermine trust. Here’s why augmentation is a stronger long-term marketing strategy.source

Search often captures demand that starts elsewhere. Use these measurement techniques to identify what’s driving it.source

Fake entities appeared in 38% to 51% of reports when agents retrieved a manipulated page, rising to 62% with multiple pages.source

AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers see.source

Google is exploring new ways to highlight the most relevant ads in Search, potentially giving advertisers a visibility advantage.source

Here’s why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.source