Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.source

See how three AI models responded as business context became progressively richer for the same strategic challenge.source

SEO, PR, analyst relations, and publishers are solving the same AI measurement problem from different angles. Here’s what they agree on.source

Customers don’t search in the controlled environment your SEO tools measure. That gap changes how you should interpret rankings.source

Publishers demanding citations and traffic from AI platforms should give the same credit to the data, research, and reporting they use.source

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.source

A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.source

A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot.source

Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.source

Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time.source