Search intent still shapes content strategy, but AI Overviews now shape how users behave on the SERP itself.source

These features are rolling out to subset of website owners in the UK and will expand it to more in the future.source

Google’s Invalid Activity Credit Report gives advertisers a clearer view of refunded spend from invalid clicks and traffic.source

Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.source

Google’s updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.source

Microsoft releases a search service just for AI-agents, because agents search differently from humans.source

Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.source

More budget doesn’t always create more revenue. Identify when scaling paid search will drive incremental value versus higher costs.source

The the second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.source

The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.source