Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.source

Google is helping advertisers unify measurement workflows and boost audience match rates across Google’s advertising ecosystem.source

The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.source

Link intent combines authoritative content with strategic outreach to build links, referral traffic, and AI search visibility.source

Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations.source

AI agents rely on structured data to understand and act on your content. Learn how schema markup supports the emerging agentic web.source

AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.source

Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.source

Matt was also the former Editor-in-Chief at Search Engine Land, so this interview is full of great SEO topics.source

Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.source