The new guides explain how advertisers can set up, target and optimise Performance Max campaigns with pay-per-lead goals.source

The new pilot lets advertisers restrict sensitive API actions to approved applications, adding an extra layer of security.source

A six-month case study reveals what helped a new publication earn visibility in Google Search, AI Overviews, Google News, and Top Stories.source

New research shows ChatGPT strongly favors English pages, unlike Google AI and Copilot. Here’s what that means for your site.source

Poor data, conversion tracking, and campaign settings can derail automated bidding. Learn what to check and when manual bidding can help.source

AI assistants like ChatGPT and Claude can now plug straight into your marketing systems. That connection is powerful. But it doesn’t replace the platform behind it. It depends on it.source

Auto-apply, Display Expansion, Search Partners, and budget recommendations deserve a closer look. Learn what to review before making changes.source

Google explains how advertisers can add legal disclosure assets to Search campaigns and what to expect when they serve.source

Your brand could be influencing buying decisions in Gemini long before analytics ever sees it. Here’s how to uncover the missing signals.source

Some topics look small in search but dominate AI conversations. Compare keyword and prompt demand to prioritize what to build.source