GraphRAG explains why AI is shifting from isolated text to connected knowledge, and what that means for AI search optimization.source

TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.source

You can now quickly add a line to the chart to show previous time period comparison.source

Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.source

Canel worked at Microsoft for about 30 years and was responsible for indexing, Bing Webmaster Tools, IndexNow and the foundation of Bing Search.source

Google launched a new “visual treatment making it even easier to discover and visit recipe pages with AI Mode,” said Robby Stein of Google.source

Microsoft is expanding PMax testing with two new experiment types that help measure campaign impact and validate upgrades.source

Google Ads is rolling out a redesigned All Campaigns selector with a new hierarchy view and search to simplify campaign navigation.source

Google updated its age estimation ads policy and changes what they now restrict ads for with shocking content not making the cut.source

Google’s new YouTube measurement features help advertisers better connect brand campaigns with branded search activity.source