I get it, these are uncertain times. Organic traffic is dropping like a rock, and new referral traffic  coming in from LLMs like ChatGPT barely scratches the surface of what’s been lost.  The narrative of “traffic is simply coming from a new source” is not accurate. Search and...

Most business owners assume that if an ad is approved by Google or Meta, it is safe.  The thinking is simple: trillion-dollar platforms with sophisticated compliance systems would not allow ads that expose advertisers to legal risk. That assumption is wrong, and it is one of the most...

Google appears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large advertisers a long-awaited view of channel-level performance across multiple accounts. What’s new: The Channel Performance report, previously limited to...

In 2025, Google is removing reviews at unprecedented rates – and it is not accidental. Our industry analysis of 60,000 Google Business Profiles shows that deletions are being driven by a mix of: Automated moderation. Industry-wide risk factors. Increased enforcement against...

Duplicate content can hurt your visibility in AI Search. Fabrice Canel and Krishna Madhavan from Microsoft explained that when content is duplicated, AI systems struggle to interpret signals, which reduces “the likelihood that the correct version will be selected or summarized.”....

For the past decade, customer journey design has assumed one thing: the customer is human.  A real person. Messy. Emotional. Overloaded.  Someone who needs clarity, reassurance, and a sense of progress to keep moving forward. But in 2026, that assumption no longer holds. AI agents...

Food bloggers say this Thanksgiving is a breaking point. Google Search and AI Overviews, powered by Gemini 3, are rewriting recipes, stealing clicks, and in some cases serving dangerously wrong cooking instructions, Bloomberg reported. Why we care. For more than a decade, food...

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude,...

Brands often invest in influencer and affiliate promotions but stop short of giving the content additional reach, assuming the creator’s audience is enough. Using paid marketing, adding it to your site, and sharing it across your channels isn’t doing their job for them.  It’s a way...

Automation has shaped PPC for decades, and the landscape keeps shifting. I’ve seen that evolution firsthand, from helping build the first AdWords Editor to developing early Google Ads scripts and writing about automation layering. Now we’re entering another major transition.  As AI...