AI search evolves every month. This constant flux is reshaping which brands get visibility and which sources AI models trust most.
We now have three months of data in the AI Visibility Index, tracking ChatGPT and Google AI Mode.
The key takeaway: AI search is volatile. This is likely...
Tag: #GoogleSEO
Google says it’s dramatically cut down on mistaken advertiser suspensions — a long-standing frustration for many legitimate marketers using its platform.
By the numbers:
Incorrect account suspensions are down over 80%.
Suspension appeals are being processed 70% faster.
99% of...
Google is rolling out asset-level reporting for Display campaigns, giving advertisers a clearer view of how individual creative assets perform — a move that brings Display closer to the visibility already seen in Performance Max campaigns.
Why we care. Until now, Display campaign...
The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point.
Two account managers on my team, each handling different clients in different industries, came to me with the same uneasy admission.
They were leaning...
Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude?
LLM optimization is taking shape as a new discipline focused on how brands surface in AI-generated results and...
In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?