AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.source

Accidental clicks, bot traffic, and low-quality placements contaminate campaign data. Strategic exclusions help keep optimization on track.source

SEO and affiliate teams affect the same revenue, rankings, and LLM visibility. Alignment can reduce costs and strengthen brand performance.source

Search intent still shapes content strategy, but AI Overviews now shape how users behave on the SERP itself.source

These features are rolling out to subset of website owners in the UK and will expand it to more in the future.source

Google’s Invalid Activity Credit Report gives advertisers a clearer view of refunded spend from invalid clicks and traffic.source

Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.source

Google’s updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.source

Microsoft releases a search service just for AI-agents, because agents search differently from humans.source

Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.source